The way consulting works is you know they’re cookin’ bacon all the time, and they never give you any. RZ Oh, it’s just that you’re just dangling bacon. Big consulting’s tail is very real cuz they can control everything else but the tail starts wagging.

They’re like, “Yeah! I think we can do this! I think we can do this! I think we can help you!” Can you help?” And boy, they just-It’s like-the tail starts wagging like crazy and they’re just hopping in the kitchen-on the kitchen floor. They wait for that phone call or like, “Ok, there’s no way I can recruit a team into this. RZ Look, the McKinseys of the world and the big PR firms of the world thrive on five-alarm engagements, actually. Like, “We need to respond urgently to the way that the world has changed and we need to do that in our product or our app or website.” Everybody’s had-Yeah, everybody has had unbelievable and sort of real requests. PF Who are probably listening to this podcast right now, going like, “Are they making fun of me?” The answer is you are not alone. PF Also, let me be clear: there’s like five clients listening who had issues like this. First off, one of the goals of Postlight is for our name to come up when the senior, senior, senior person walks into the room and says, “Who can help us with this?!” And they say, “Why don’t I call Postlight?” And that’s why I’m calling you cuz you seem to be pretty good in situations like this. PF Yeah, I just said, “Ok,” and then I went and I looked at the wall for a while. I said it was impossible and they were like, “I guess if it’s impossible, you should still find a way to do it.” That’s what they told me. PF No, no, I have to launch a product by Wednesday. I think we actually have to commission like a puppet show. Yeah, we gotta make-we have to put a bunch of alerts in and then change the way the service works fundamentally and also there needs to be a streaming video. PF Well, ok, it’s Friday morning and due to circumstances outside of our control, related to the pandemic, I need to change our product road map significantly. PF Ok, are you at a computer? I need some help. Paul Ford They said, “Boy, I really-I need to get that Thursday.” And what you heard were 50 screaming dragons descending on you, shrieking the word, “Thursday.” And actually all they said was, “Well is there-can you tell me why I couldn’t get that on Thursday?” Hey, Rich.

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