The success of the Rabbid characters led the developers to create more games in the franchise, eventually leading to the removal of the Rayman character from the franchise entirely. The popularity of the characters, aided by various viral videos and media appearances, led Raving Rabbids to become its own separate franchise, dropping the Rayman name as of 2009's Rabbids Go Home. The Rabbids were initially introduced as antagonists in the Rayman series of games. Most video games from the franchise are of the party video game genre, though other genres have been explored as well. Rabbids is centered on a titular fictional species of mischievous rabbit-like creatures, who speak gibberish and scream wildly whenever they experience an adrenaline rush. It originated as a spin-off video game from the Rayman video game series, 2006's Rayman Raving Rabbids. Rabbids, also known as Raving Rabbids (French: Lapins Crétins), is a multimedia franchise developed and published by Ubisoft.

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